Lateral Thinking
Lateral thinking is a term coined by Edward de Bono, a Maltese psychologist, physician, and writer.
He defines it as a technique of problem solving by approaching problems indirectly at diverse angles
instead of concentrating on one approach at length.
Vertical thinking is digging the same hole deeper.
Lateral thinking is trying again elsewhere.
"We cannot solve our problems with the same thinking we used when we created them."
Albert Einstein
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"Traditional thinking is all about 'what is;' Future thinking will also need to be about what can be."
Edward deBono